OMAHA, Neb. --(BUSINESS WIRE)

WaveCX, provider of personalized, digital product engagement solutions for financial institutions, announced today that Eastman Credit Union (ECU) has partnered with WaveCX to enhance the financial institution’s digital strategy through incorporating easily accessible and understandable product demos across multiple channels, effectively driving member engagement, education and product adoption.

As a full-service financial institution with a proven history of value and growth, Tenn.-based ECU is constantly adding new products and services, along with the latest technology, to meet its members’ financial needs. ECU’s commitment to member education includes not only teaching members how to use these digital banking tools, but also informing members of what offerings are available to them. By partnering with WaveCX, ECU is equipped to create engaging and easy-to-understand demos that showcase the functionality of these products and services.

ECU attributes a significant increase in member engagement and product adoption to the use of WaveCX’s comprehensive capabilities and demo offerings, including:

  • ECU launched its first demo in June 2024, which has since reached more than 60,000 total views, peaking in Q3 with an average of 11,000+ monthly views.
  • Overall, ECU reports an average of 8,400 views per month across all their WaveCX demos.
  • After recently launching a new external loan payment system, ECU staff created a demo in under two days to promote and share the new product with its members. In just one week, the demo received 4,600+ views, as well as nearly 10,000 views in the first month of its release.

Through this partnership, ECU created a dedicated resource library, “Connect & Learn,” housing a variety of demos and tutorials that teach members how to use different digital products and services. The resource library is available across multiple channels, including the credit union’s website and mobile banking, as well as a 55-inch interactive kiosk that will be used by staff in ECU’s branch locations and during events to equip members with a hands-on environment to explore ECU’s complete library of demos.

“WaveCX’s platform makes it incredibly easy for us to create and deliver informative and engaging demos at scale, resulting in thousands of views each month and a positive impact on our member experience,” said Whitley Starnes, eLearning Designer at Eastman Credit Union.

“We've been incredibly impressed with WaveCX's responsiveness to our needs, they are true partners and always willing to go the extra mile to help us leverage the platform to its full potential,” said Randel Taylor, Director of Digital Banking at Eastman Credit Union.

“ECU is leading the charge in how credit unions should be navigating the digital banking landscape,” said Jon Tvrdik, CEO and founder. “ECU’s commitment to member education is truly impressive, and we are proud that WaveCX is playing a role in empowering their members to take full advantage of all that ECU has to offer.”

About Eastman Credit Union

Eastman Credit Union is a not-for-profit financial cooperative headquartered in Kingsport, Tenn. with 30 branches in Tennessee, Texas, and Virginia. ECU is one of the nation's top 50 largest credit unions, with over 340,000 members and more than 1,000 workers serving areas of Northeast Tennessee, Southwest Virginia, and East Texas. For more information about ECU, visit ecu.org. Funds are federally insured by NCUA. Member Equal Housing Lender. Equal Opportunity Employer.

About WaveCX

WaveCX is a cutting-edge platform designed to streamline operations and boost customer and employee engagement for financial institutions. With a focus on enabling banks and credit unions to leverage their existing data and drive better outcomes, WaveCX is helping define how FIs think about engagement through the digital channel. For more information, visit wavecx.com.

MEDIA CONTACT:
For WaveCX
Augusta Bauknight
678-781-7214
[email protected]

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