From Thanksgiving to New Year’s, Modern Gents Reveals the States and Moments Defining Holiday Proposal Season

COSTA MESA , CA, UNITED STATES, November 21, 2025 /EINPresswire.com/ -- Modern Gents, a leader in affordable engagement rings, analyzed nationwide search data to uncover the hottest trends in holiday proposals. The findings reveal when proposal interest peaks, which states are most invested in popping the question during the holidays, and how shopping behavior is shifting toward online purchasing.

December Sees the Biggest Proposal Planning Spike of the Year

The data shows that proposal planning reaches its annual peak during the holiday season. In 2024, the week of December 8th saw the third-highest search volume for "how to propose," followed closely by the weeks of November 17th and November 10th.

Most notably, the first week of December saw a 72% surge in proposal-related searches compared to the previous week, marking the year's single-largest week-over-week increase. The data confirms what jewelers have long suspected: the holidays are prime time for proposals.

The States Most (and Least) Invested in Holiday Proposals

When it comes to regional interest, some states are significantly more focused on holiday engagements than others. The states most interested in holiday proposals are Pennsylvania, Utah, Illinois, Oklahoma, and Maryland, while the least interested are New Hampshire, Rhode Island, West Virginia, Mississippi, and Arkansas.

Thanksgiving, Christmas, or New Year's? It Depends Where You Live

The data also revealed distinct regional preferences for which holiday is most popular for proposals. Illinois, Pennsylvania, and Utah lead in Thanksgiving proposal interest, while Kansas, Nebraska, and Louisiana are most focused on Christmas engagements. Meanwhile, Oklahoma, Tennessee, and Indiana show the highest interest in New Year's proposals.

Online Shopping and Black Friday Deals Are Changing the Game

As proposal planning goes digital, so does ring shopping. In 2024, 11% of consumers chose to purchase their engagement ring online, reflecting a growing comfort with e-commerce for high-stakes purchases. Additionally, deal-hunting has become part of the proposal process. The states most likely to search for Black Friday and Cyber Monday deals on engagement rings were: New York, Florida, Oklahoma, Tennessee, and Georgia.

A New Era of Proposal Planning

Whether it's timing the moment perfectly during the holidays, shopping smarter online, or finding a ring that fits both budget and values, today's couples are approaching proposals with intention and research. As the holiday season approaches, one thing is clear: love may be timeless, but proposal trends are constantly evolving.

About Modern Gents

Modern Gents offers affordable engagement and wedding rings using high-quality diamond alternatives. Founded on the belief that love shouldn’t come at the expense of financial compromise, the brand is committed to making beautiful rings accessible to everyone. To learn more, visit modgents.com.

Tina Irizarry
Modern Gents
[email protected]
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