Myrtle Beach, SC
Every once in a while, a restaurant gains attention in a way that reflects both community preference and changing food culture. In Coastal Carolina, Blueberry’s Grill has become an example of this shift. The brand began in Myrtle Beach in 2017 and developed a following by offering a fresh style of breakfast and brunch in a region known for long-standing diners and traditional pancake houses.
The local brunch landscape had remained mostly the same for years. Many visitors wanted something modern but still connected to Southern flavors. Blueberry’s Grill introduced dishes that blended comfort food with thoughtful updates. Among these items, the blueberry hushpuppy became one of the most talked about. The dish brings together familiar Southern cornmeal batter with blueberries that add a light sweetness and color.
The idea for the hushpuppy came from food artist and Executive Chef Darell M. Ariola. Chef Darell approached the concept with a respect for Carolina food roots while exploring ways to present a familiar dish in a new form. His background in culinary creativity shaped a recipe that quickly gained attention among guests. Families began ordering it out of curiosity. Travelers seeking something local and memorable added it to their brunch routines.
Social media contributed to the conversation. Photos of colorful plates and the blueberry hushpuppies circulated in travel threads and visitor recommendations. As more people experienced the dish, it grew into a recognizable part of the restaurant’s identity.
The brand expanded to North Myrtle Beach and later to Wilmington. Each location brought additional visibility and contributed to the restaurant’s reputation. Guests responded to the consistent quality, relaxed atmosphere, and the mix of traditional and modern flavors.
The rise of Blueberry’s Grill reflects a broader shift in the region’s brunch culture. Diners appreciate creativity when it feels connected to local traditions. The blueberry hushpuppy is an example of this balance. It is familiar without being predictable and creative without losing its sense of place. Chef Darell’s interpretation helped turn a small idea into a menu item that continues to attract interest.
About Blueberry’s Grill
Blueberry’s Grill is a Carolina based breakfast and brunch restaurant with locations in Myrtle Beach, North Myrtle Beach, and Wilmington, North Carolina. The brand is known for its relaxed atmosphere and updated interpretations of Southern comfort dishes.
Learn more on https://blueberrysgrill.com/
