AICommerce, founded by entrepreneur Peter Szabo, has released insights into a recent case study that demonstrates the power of structured e-commerce systems. A Shopify funnel created for a baby phone toy achieved over $250,000 in sales within two months. The results showcase how AICommerce’s Shopify store setup service, custom Shopify store design, buy-ready-made Shopify store options, and Facebook ads management services combine to deliver scalable growth.
Product Choice Creates the Foundation for Success
The funnel’s success began with product selection. The baby phone toy, designed to resemble a smartphone, solved a clear problem for parents frustrated by children constantly grabbing their devices. Retailing at $17 to $29.99 while costing less than $5 to source and ship, the toy offered strong perceived value with substantial margins.
These margins provided room for advertising and upsells, turning a simple toy into a business with high scaling potential. This case reflects a principle highlighted in Peter Szabo’s coaching: without strong margins, even well-designed funnels cannot achieve sustainable growth.
Funnel Design Focused on Conversions
The Shopify funnel was built to optimize the buying experience. Navigation bars were removed to reduce distractions, helping parents focus solely on the product. Speed was prioritized by minimizing plugins, providing smooth performance across devices. Trust badges, product reviews, and clear descriptions reinforced credibility.
The Role of Speed and Simplicity
Conversion optimization in this case study hinged on two elements: speed and simplicity. Parents visiting the store encountered a clean, distraction-free page that loaded quickly and inspired confidence. This approach to custom Shopify store design demonstrates why AICommerce reviews often highlight funnel clarity as a critical factor for success. By keeping the focus on the purchase decision, conversion rates increased and ad dollars worked more effectively.
Upsells Boost Average Order Value
Once the core funnel was in place, upsells elevated results further. Parents were offered additional products after the initial purchase. Even when the first upsell was declined, subsequent offers still appeared, creating multiple opportunities to increase revenue.
Why Upsells Drive Scalability
The upsell strategy made sure that each buyer contributed more revenue without additional advertising. This focus on AOV and CVR is central to the AICommerce 8-Figure Model. By maximizing revenue per customer, the funnel scaled to $250,000 in sales while maintaining profitability. This case study demonstrates that upsells are not optional add-ons; they are core drivers of growth.
Advertising Delivered Targeted Traffic
Traffic for the funnel was generated through structured campaigns. AICommerce provided done-for-you Facebook ads, Facebook ad campaign setup, and ongoing Facebook ads management services. Ads highlighted the toy as a solution for parents and were targeted to demographics most likely to buy.
Aligning Ads With Funnels
The results confirm that advertising cannot succeed in isolation. The baby phone toy funnel worked because Facebook ads led to a conversion-optimized store. This alignment between advertising and funnel design explains why Peter Szabo’s reviews consistently note reliable, repeatable results. Ads brought in visitors, and the funnel converted them into customers at scale.
Iteration and Consistency Sustained Growth
Not every upsell or ad creative performed perfectly. Some underdelivered, but rapid testing cycles allowed for continuous adjustments. Offers were refined, copy updated, and creative assets rotated to maintain strong results.
A Mindset of Resilience
This case study highlights a mindset at the center of Peter Szabo’s coaching: progress comes from consistent iteration, not immediate perfection. AICommerce reviews often point to this resilience as a defining element of the 8-Figure Model. By testing quickly and adjusting frequently, the funnel delivered major growth in weeks rather than years.
A Real-World Example of the 8-Figure Model
The baby phone toy funnel reflects multiple pillars of the 8-Figure Model. Strong margins, a distraction-free funnel, upsells, professional ad campaigns, and iterative testing all contributed to rapid growth. Fast fulfillment and automation-supported operations, making the model semi-passive and scalable. The $250,000 in sales is not an isolated case; it is a demonstration of how structured systems produce repeatable results across industries.
About AICommerce
AICommerce by Peter Szabo provides structured e-commerce systems through services such as Shopify store setup service, custom Shopify store design, ready-made Shopify store options, and done-for-you Facebook ads. The company helps professionals create semi-passive Shopify stores by combining technical support with mindset coaching and proven funnel strategies. Contact AICommerce today at [email protected] to book a session and learn more about Peter Szabo’s coaching.
