The Business Research Company's OTC Drug And Dietary Supplement Global Market Report 2025 – Market Size, Trends, And Global Forecast 2025-2034

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LONDON, GREATER LONDON, UNITED KINGDOM, December 8, 2025 /EINPresswire.com/ -- "OTC Drug And Dietary Supplement Market Growth Forecast: What To Expect By 2025?
The market of over-the-counter (OTC) drugs and dietary supplements has shown significant expansion in the past few years. The expected growth is projected to be from $332.52 billion in 2024 to $352.4 billion in 2025, with a compound annual growth rate (CAGR) of 6.0%. Factors contributing to the historic growth include a rise in fitness enthusiasts, demographic changes, an aging population, regulatory approvals and safety standards, growth in pharmacy and retail sectors, and strategic marketing and advertising.

In the coming years, robust growth is anticipated in the OTC drug and dietary supplement market, with its size projected to reach $462.36 billion in 2029, demonstrating a compound annual growth rate (CAGR) of 7.0%. This growth during the forecast period can be linked to factors such as personalized nutrition and supplements, nutraceutical innovations, the proliferation of functional foods, preparedness and response to global health crises, and government wellness initiatives. Notable market trends in the forecast timeframe include product innovations, the use of clean labels and natural ingredients, the emergence of cannabidiol (CBD) and hemp-based products, the adoption of sustainable and eco-friendly packaging, and diverse partnerships and collaborations.

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What Are Key Factors Driving The Demand In The Global OTC Drug And Dietary Supplement Market?
The forward momentum of the OTC drug and dietary supplement market is anticipated to accelerate due to an increase in pharmaceutical research and development (R&D) spending. If a company invests in research and development, it means they are spending money to create, develop, and enhance their products. This increased spending can stimulate innovation and increase efficiency in creating and formulating over-the-counter medication and dietary supplements. For example, Eurostat, the statistical agency of the European Union based in Luxembourg, reported a rise in the EU's R&D spending to €352 billion ($384.42 billion) in 2022, a 6.34% increase from the previous year's €331 billion ($361.48). As a result, the growth in pharmaceutical R&D investment is promoting the expansion of the OTC drug and dietary supplement market.

Who Are The Leading Players In The OTC Drug And Dietary Supplement Market?
Major players in the OTC Drug And Dietary Supplement include:
• Pfizer Inc.
• Johnson & Johnson Ltd.
• Merck & Co. Inc.
• Bayer AG
• Novartis AG
• Sanofi S.A
• Abbott Laboratories Inc
• GSK plc
• Gilead Sciences Inc.
• Reckitt Benckiser Plc.

What Are The Key Trends Shaping The OTC Drug And Dietary Supplement Industry?
A notable trend emerging in the OTC drug and dietary supplement market is product innovation. To consolidate their market stance, leading firms in the OTC drug and dietary supplement industry are coming up with novel products. To cite an example, in July 2022, Dr. Reddy’s Laboratories Ltd., a pharmaceutical corporation from India, introduced Fexofenadine HCl 180 mg and Pseudoephedrine HCl 240 mg extended-release OTC tablets. These OTC tablets serve as an oral antihistamine and nasal decongestant, providing temporary relief for nasal and sinus congestion due to allergies or colds, thereby marking a significant enlargement of the company's upper respiratory OTC product portfolio.

Analysis Of Major Segments Driving The OTC Drug And Dietary Supplement Market Growth
The otc drug and dietary supplement market covered in this report is segmented –
1) By Category: Vitamin And Dietary Supplements, Cough And Cold Products, Analgesics, Gastrointestinal Products, Sleep Aids, Otic Products, Wart Removers, Mouth Care Products, Ophthalmic Products, Other Categories
2) By Dosage Form: Tablets, Hard Capsules, Powders, Ointments, Soft Capsules, Liquids, Other Dosage Forms
3) By Application: Pharmacies, Grocery Stores, Vitamin And Health Food Stores, Online Pharmacies

Subsegments:
1) By Vitamin And Dietary Supplements: Multivitamins, Mineral Supplements, Herbal Supplements, Omega-3 Fatty Acids, Probiotics, Specialty Supplements
2) By Cough And Cold Products: Cough Suppressants, Expectorants, Decongestants, Combination Products
3) By Analgesics: Acetaminophen, NSAIDs, Topical Analgesics
4) By Gastrointestinal Products: Antacids, Laxatives, Antidiarrheals, Proton Pump Inhibitors
5) By Sleep Aids: Melatonin, Antihistamines, Herbal Sleep Aids
6) By Otic Products: Ear Wax Removal Aids, Ear Drops For Infections, Anti-itch Ear Products
7) By Wart Removers: Salicylic Acid Products, Cryotherapy Kits
8) By Mouth Care Products: Mouthwashes, Toothpastes, Oral Rinses For Freshness
9) By Ophthalmic Products: Artificial Tears, Allergy Eye Drops, Redness Relievers
10) By Other Categories: Nutraceuticals, Topical Treatments For Skin Conditions, First Aid Products

Which Region Is Expected To Lead The OTC Drug And Dietary Supplement Market By 2025?
In 2024, North America dominated the market for OTC drugs and dietary supplements. The market report for OTC drugs and dietary supplements examines regions including North America, South America, Western Europe, Eastern Europe, Asia-Pacific, the Middle East, and Africa.

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