IoT Monetization Market is expanding rapidly as connected devices surge, driving new revenue models, data-driven services, and digital transformation.

WILMINGTON, DE, UNITED STATES, December 8, 2025 /EINPresswire.com/ -- According to a new report published by Allied Market Research, titled, IoT Monetization Market Size, Share, Competitive Landscape and Trend Analysis Report, by Component (Solution, Service), by Business Function (Marketing and Sales, IT, Finance, Supply Chain, Operations), by Organization Size (Large Enterprises, Small and Medium sized Enterprises), by Industry Vertical (Retail, IT and Telecom, Manufacturing, Transportation and Logistics, Healthcare, BFSI, Energy and Utilities, Others): Global Opportunity Analysis and Industry Forecast, 2022 - 2032, The global IoT monetization market was valued at USD 396.6 billion in 2022, and is projected to reach USD 25.1 trillion by 2032, growing at a CAGR of 51.7% from 2023 to 2032.

The IoT Monetization Market is witnessing strong growth as enterprises increasingly leverage connected devices to generate new revenue streams. With billions of IoT endpoints deployed across industries—from manufacturing and retail to healthcare and automotive—the need to effectively monetize data, applications, and services has become a key strategic priority. Businesses are shifting from traditional product-focused models to subscription-based, usage-based, and outcome-driven monetization frameworks enabled by IoT.

Moreover, technological advancements such as AI-driven analytics, cloud computing, and 5G connectivity are significantly enhancing the ability to capture, process, and commercialize IoT-generated data. As digital ecosystems expand, enterprises are adopting innovative business models that enhance customer experience, optimize operations, and unlock new predictable revenue channels. This evolution is creating strong market demand for IoT monetization platforms, tools, and services.

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A major growth driver is the massive rise in IoT device adoption across industrial, consumer, and enterprise applications. As the installed IoT base grows, organizations are prioritizing ways to generate tangible financial returns from their connected assets, driving demand for monetization solutions.

The acceleration of digital transformation initiatives is also pushing enterprises toward IoT-enabled revenue structures. Companies are increasingly launching subscription services, predictive maintenance offerings, and data-as-a-service (DaaS) models to improve revenue predictability and customer retention.

Additionally, advancements in network technologies—including 5G, LPWAN, and edge computing—are enabling real-time analytics and value generation from IoT data. This is fostering new opportunities in sectors such as smart cities, logistics, energy management, and mobility services.

However, challenges such as data privacy concerns, complex integrations, and inconsistent connectivity across regions are restricting rapid adoption. Organizations must overcome these hurdles through robust platforms, secure architectures, and standardized frameworks to maximize monetization potential.

Despite challenges, the long-term outlook remains highly positive as enterprises adopt AI-driven platforms for intelligent billing, usage tracking, and service optimization. The shift toward outcome-based business models is expected to further accelerate market growth.

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The IoT Monetization Market is typically segmented by application (smart manufacturing, connected healthcare, smart retail, smart home, automotive, energy), by revenue model (subscription-based, usage-based, outcome-based, licensing, advertising), by component (solutions, services), and by deployment (cloud, on-premise). Application-based monetization remains the largest segment, driven by industrial IoT deployments and the rising importance of predictive and data-driven services.

On the basis of organization size, the large enterprises segment dominated the IoT monetization market in 2022 and is expected to maintain its lead throughout the forecast period. This dominance is driven by their ability to deploy IoT solutions at scale. Large enterprises typically manage extensive networks of connected devices, sensors, and integrated systems, enabling them to maximize the value of IoT-driven revenue models across various sectors.

However, the small and medium enterprises (SMEs) segment is projected to record the highest growth rate during the forecast period. Growing adoption of cloud-based digital solutions—favored for their low cost, easy maintenance, and operational flexibility—is enabling SMEs to streamline business processes and unlock new revenue opportunities. This shift toward scalable, subscription-based IoT solutions is expected to create lucrative opportunities for the IoT monetization market.

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North America held the largest market share in 2022, supported by its leadership in IoT innovation, advanced digital infrastructure, and strong presence of technology giants like Google, Apple, and Microsoft. These companies continue to invest heavily in digital monetization platforms, further accelerating regional demand.

Meanwhile, the Asia-Pacific region is poised for the fastest growth over the forecast period. Rapid industrial digitalization, expanding smart city initiatives, and increasing IoT adoption across manufacturing, logistics, healthcare, and agriculture are collectively driving strong market momentum. These factors are expected to unlock substantial growth opportunities for IoT monetization solutions across the region.

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The key players operating in the global IoT monetization market analysis are Amdocs, Inc., IBM Corporation, Ericsson, SAP SE, Oracle, Thales Group, Cisco Systems, Inc., Aria Systems, Inc., Intel Corp., and General Electric Co. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, which help to drive the growth of the IoT monetization industry globally.

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• By component, the solution segment accounted for the largest IoT monetization market share in 2022.
• By business function, the marketing and sales segment accounted for the largest IoT monetization market share in 2022.
• By organization size, the large enterprises segment accounted for the largest IoT monetization market share in 2022.
• By industrial vertical, the manufacturing segment accounted for the largest IoT monetization market share in 2022.
• Region wise, North America generated the highest revenue in 2022.

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