Pluck’d, a new U.S.-grown tomato brand offering a fresh approach to the produce industry, is now available at select Walmart, Weis Markets and regional retailers, bringing a year-round domestic option to a category long shaped by global sourcing. As supply chains face mounting pressure – from rising transportation costs to ongoing trade tensions – interest in produce harvested in the United States continues to grow. Entering the market at a pivotal moment, Pluck’d delivers tomatoes grown year-round in Virginia, offering a fresher, more consistent product designed to bring greater flavor, reliability and quality to the produce aisle.
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Pluck’d, an Always U.S.-Grown Tomato Brand, Launches Amid Global Supply Chain Pressures
As retailers and consumers increasingly prioritize produce grown closer to home, with nearly three in four consumers saying buying locally grown produce is important to them, Pluck’d is meeting demand for American-grown tomatoes that strengthen domestic supply while enhancing the eating experience. Grown and harvested in Virginia using advanced, climate-smart greenhouse methods, Pluck’d tomatoes are cultivated for quality, maximizing flavor while minimizing resources and transit time. By significantly shortening the journey from vine to store, Pluck’d tomatoes can reach stores in as little as two days. The result is a fresher, more flavorful product with a longer shelf life, reducing food waste at both the retail and household level while delivering more consistent quality.
The Pluck’d lineup includes three distinct tomato varieties:
- Preemos: Premium, mid-size tomatoes-on-the-vine with a rich, balanced flavor and vibrant red color
- Plucculents: Cocktail-sized tomatoes-on-the-vine with juicy sweetness and a bright finish
- Plucklings: Small, snackable tomatoes-on-the-vine with bold flavor and natural sweetness
“At a time when agricultural supply chains are under strain and access to consistently fresh, reliable food is increasingly uncertain, we saw an opportunity to rethink how produce reaches consumers,” said Ben Alexander, CEO of Pluck’d. “By growing our tomatoes year-round exclusively in the United States, leveraging advanced greenhouse technology, and reimagining both cultivation and distribution, we’re demonstrating that consumers don’t have to compromise. Exceptional flavor, true freshness, and consistent quality can coexist, and that’s exactly what we deliver in every tomato.”
By bringing tomatoes closer to home, Pluck’d is setting a new standard for freshness, consistency and quality – redefining what consumers can expect from fresh produce.
To learn more about Pluck’d tomatoes, visit the brand’s website.
About Pluck’d
Pluck’d is the freshest player in the food game, proudly serving Americans with hand-picked produce grown at its most flavorsome peak. 100% grown in the U.S. using innovative, climate-smart methods, Pluck’d delivers consistently high-quality, great-tasting produce while reducing food waste and environmental impact. For more information, visit pluckd.com.
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