AXS, a trusted leader in advanced ticketing and live event technology, today announced it has been selected as the Official Ticketing Partner for the Hordern Pavilion, one of Australia’s most iconic live entertainment venues. Beginning August 10, 2026, AXS will power ticketing for concerts and events at the historic Sydney venue, delivering a seamless and secure ticket-buying experience for fans.
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For more than a century, the Hordern Pavilion has played a defining role in Australia’s live entertainment landscape, hosting generations of the world’s biggest artists and events. Located in Sydney’s Moore Park precinct, the venue continues to attract leading international and Australian touring acts and remains one of the country’s premier destinations for live music.
Through the new partnership, AXS will provide the Hordern Pavilion with its full suite of ticketing technology, including AXS Mobile ID, mobile ticket management, data and analytics tools, integrated marketing capabilities and premium customer support, helping deliver an intuitive and secure experience for fans while providing venue operators with powerful tools to drive engagement and performance.
“The Hordern Pavilion has always evolved with the live entertainment industry while staying true to what makes it special,” said Michael Nebenzahl, CEO, Playbill Venues. “Partnering with AXS is our next, natural step in that evolution. Their technology and global experience, combined with a genuine focus on fans and our promoter partners, made them the right fit for The Hordern, and we’re excited to work together.”
“The Hordern Pavilion has played an iconic role in Australia’s live entertainment landscape for generations,” said Andrew Travis, CEO, AXS Australia & New Zealand. “We’re incredibly excited to welcome The Hordern to the AXS family. It’s an honor to partner with such an iconic venue and bring our fan-first technology to support its continued success while delivering great fan experiences.”
The partnership further strengthens AXS’s growing presence across Australia and New Zealand, where the company continues to expand its portfolio of leading venues, festivals, sports organizations and live entertainment partners. Globally, AXS serves more than 1,600 clients across North America, Europe and Asia-Pacific, delivering more than 70 million tickets annually through technology designed to help venues, promoters and event organizers deepen fan engagement while maximizing business performance.
About the Hordern Pavilion
The Hordern Pavilion is one of Australia’s most iconic live entertainment venues, located in Sydney’s Moore Park precinct. Originally opened in 1924, the venue has hosted generations of legendary performers and remains one of the country’s premier destinations for concerts, touring productions and special events.
About AXS
AXS is a trusted leader in advanced ticketing and live event technology, operating across North America, Europe and Asia-Pacific, providing access to some of the world’s most iconic venues, sports teams, festivals and global tours. With customized ticketing solutions, innovative technology and dedicated customer service, AXS, owned by AEG, partners with more than 1,600 of the most recognized brands in sports and entertainment — including the LA28 Olympic & Paralympic Games, Coachella Valley Music and Arts Festival, Red Rocks Amphitheatre, The O2, BNP Paribas Open, WM Phoenix Open and Stagecoach Country Music Festival. AXS’s primary and secondary marketplaces, along with its proprietary AXS Mobile ID technology, deliver one of the easiest and most secure ways for fans to buy, sell and manage tickets.
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