Bloomreach, the AI company for personalized customer engagement, today announced that brands, technology partners, and agencies around the world have already built more than 200 agents using Loomi Connect, the integration foundation for its Loomi intelligence layer. Loomi comprises multiple models, including purpose-built, adaptive models that learn from each business’s unique data, orchestrated together to drive revenue. Loomi Connect gives businesses a streamlined way to bring that intelligence into their existing systems and AI tools through ready-to-use connectors, webhooks, APIs, and the Model Context Protocol (MCP).
“We know that closed systems take control away from marketing and ecommerce teams. So as CDPs move into the data warehouse and platforms like Braze may soon be absorbed into a closed ecosystem like Salesforce, who’s making sure these teams can still build experiences that fit their brand and their customers?” said Raj De Datta, CEO and co-founder of Bloomreach. “As one of the last independent AI customer engagement companies for enterprises, we see it as our job to keep control in the hands of those building the personalized experiences customers love. Loomi Connect gives every marketing and ecommerce team an interoperable system, so the customer engagement decisions always remain theirs.”
Already used by leading brands including Groupon, SharkNinja, and Investown, Loomi Connect reaches general availability with strong momentum. During its early access period, its users grew 83% month over month, and it now powers more than 200 agents and sees more than 50,000 weekly tool invocations (each time an agent uses a Loomi Connect tool to retrieve data or take action) from brands, agencies, and technology partners around the world. Momentum has also been bolstered by recent hackathons, which saw hundreds of participants building on Loomi Connect.
Key Capabilities:
- Loomi’s intelligence, available to agents: More than 180 tools give compatible AI agents access to Bloomreach’s analytics, search, and marketing capabilities (all embedded with Loomi), bringing customer context and performance insight into workflows built with Claude, ChatGPT, Gemini, Cursor, and other MCP-compatible frameworks.
- From insight to action: Agents can analyze performance, build segments, launch campaigns, and take other approved actions, rather than simply retrieve data. For Bloomreach’s search customers, core actions available in the product interface are also accessible through Loomi Connect.
- Built for real-world ecosystems: Ready-to-use connectors, webhooks, and APIs link Loomi to commerce, content management, data, and loyalty systems, allowing teams to incorporate Bloomreach into the tools and workflows they already use.
- Validated by builders: Loomi Connect’s early momentum includes hackathons, won by Investown and Antavo, where hundreds of participants built agents on the platform.
Loomi Connect is available now to all Bloomreach customers and partners. Learn more today.
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About Bloomreach
Bloomreach personalizes the customer experience through Loomi, its agentic personalization platform. With apps spanning email, web, ads, search, and more, and agents spanning marketing and conversational shopping, Loomi brings real-time personalization to life at every customer touchpoint. From retail to financial services, hospitality to gaming, Loomi powers personalization for 1,400+ global brands, including American Eagle, Sonepar, and Pandora.
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