Use This Behavior Science Pre-Test Tool For Any Ad Text, Visuals, Audio, Video

Wondering why there’s a disconnect between your ad testing data and actual sales or subscriptions? If you’re still using old-school, ‘purchase intent’ metrics to shape your campaigns, it’s time to try the new wave of behavior-based pre-testing methods.

Uncover the subconscious motives that influence buyer decisions and make better use of your ad budget with Behavio – the new frontier in ad pre-testing! More details at https://www.behaviolabs.com

You can use the platform to gather feedback and reactions to your early campaign ideas – Behavio Labs shows you which messages and images resonate most with audiences and helps you eliminate content and strategies that may alienate consumers.

How Does It Work?

The platform employs behavioral science to predict how effective your ad will be. The company explains how traditional ad testing relied on purchase intent metrics – i.e. asking how likely customers were to make a purchase after seeing an ad – but this method failed to heed the disparity between what consumers say and what they actually do.

“Our approach is rooted in the idea that people often struggle to identify their true motivators or predict their own behavior. That’s why, instead of simply asking how they feel about an ad, we rely on advanced behavioral techniques to uncover their subconscious motivations and emotions.”

What Kind Of Testing Groups Do You Use?

The platform tests ads using a culturally diverse group of 500 participants, reflecting different ages, genders, education levels, and geographical locations.

Behavio’s A/B testing procedures show different sections of your ad to the testing pool to measure performance at key points. This means you can identify the moments that best capture audience attention, enabling you to refine and amend your ads accordingly – with timely edits, brand cues, and voice-overs, for example.

A Behavio user says, “Showing creative concepts to our target audience as early as possible has always paid off. Behavio’s pre-tests give us practical feedback, leading to better ad creatives and uncovering imperfections. This means higher efficiency for often significant investments.”

The platform utilizes implicit association tests to uncover subconscious brand associations, employs multiple metrics to measure brand availability, and analyses the key elements of effective advertising – brand, need, and emotion.

How Does Behavio Compare To Other Ad Test Platforms?

Behavio offers you a unique alternative to rival platforms such as System1 with a pioneering approach to ad testing data, available at a fraction of the cost. While System1’s pricing ranges between $10k to $20k per creative, Behavio rates start at a modest $1590.

Beyond pricing advantages, as a Behavio user you can measure second-by-second emotional responses, brand recall, and associations alongside performance heatmaps.

Take the guesswork out of advertising with Behavio!

For more info, go to https://www.behaviolabs.com/ad-testing

Behavio Labs s.r.o.

3 Poupetova
Prague
Hlavní mesto Praha
170 00
Czech Republic