Kennel Connection, a leading provider of pet care facility management software and a 100GROUP company powering more than 5,500 pet care locations across the U.S., today announced a strategic partnership with Cantara Pet Advisors, a boutique advisory firm built specifically for pet resort owners preparing to bring their business to market. Through the partnership, Kennel Connection clients benefit from a dedicated referral relationship with a team that has operated pet care facilities, built a private equity backed platform, and has advised multiple buy-side private equity groups.
Selling a pet care business is one of the largest financial decisions an owner will ever make, and most owners will only make it once. Buyers, by contrast, do this for a living. That imbalance is where owners may lose value when selling their business.
Private equity and family office capital remain active in the pet care space, and well-prepared sellers continue to command stronger multiples than owners who come to market not fully prepared. This partnership is intended to close that gap for the facility owners Kennel Connection serves every day.
A Trusted Resource for the Hardest Decision an Owner Will Make
Kennel Connection will introduce Cantara as a recommended resource to clients who are considering a sale, whether that sale is imminent or several years away. Cantara evaluates a business across the areas buyers scrutinize most, including financial clarity, owner dependency, operational stability, risk exposure, and facility condition, then advises on the path that produces the best outcome for that owner’s situation.
No referral fees, commissions, or residuals change hands between the two companies. Kennel Connection is recommending Cantara because of fit and industry expertise, not compensation.
Facilities running on Kennel Connection also come to these conversations with an advantage. Documented revenue history, occupancy trends, service mix, and client retention are among the first things a buyer asks for, and owners operating on a modern platform can produce them without reconstructing years of records. Clean operational data is not simply an efficiency gain. It is a valuation input.
“Our clients spend decades building these businesses, and most of them will only sell one. They deserve someone in their corner who knows this industry and knows what buyers actually pay for,” said Jeff Brodsly, Owner and CEO of Kennel Connection and 100GROUP. “Craig has sat in every seat at the table. That is exactly the kind of resource I want available to the people who trust us with their business.”
Built Specifically for the Pet Care Industry
Cantara was founded by Craig Pollack, who has spent more than 15 years in the pet care industry as an operator, a co-founder of the private equity backed aggregator Village Pet Care, and an advisor to buy-side private equity groups. The firm’s name traces to the Arabic word for bridge, reflecting its purpose of connecting what an owner has built to the outcome they have earned.
Cantara offers two services. Sale Readiness Consulting is a fixed fee engagement for owners who want to strengthen valuation and reduce risk before going to market. Consider it the “step before the sale.” Business Sale Advisory is a success fee engagement for owners who are ready to sell, running a structured, competitive process with qualified buyers and advising through close.
“Owners who come to market unprepared may leave a meaningful amount of money on the table,” said Craig Pollack, CEO of Cantara Pet Advisors. “Kennel Connection has earned the trust of thousands of facility owners across North America. Partnering with them lets us reach owners early enough to make a real difference in the dollars they walk away with.”
Education First, Across the Industry
Beyond client introductions, Cantara will serve as an informal industry advisor to Kennel Connection and 100GROUP, offering perspective on market conditions and strategic matters as they arise. The two companies also plan to collaborate on webinars, trade show and online question and answer sessions, and guest speaking engagements focused on helping owners understand valuation long before they are ready to sell.
Craig Pollack will present “What Buyers Actually Pay For: The Hidden Value Drivers in Your Pet Resort” at the Pet Boarding & Daycare Expo East in Hershey, Pennsylvania, November 3 through 6, 2026.
On Wednesday, November 11 at 8:00 p.m. ET, Kennel Connection will host Craig Pollack on The Pet Care Connection, its webinar series for pet care professionals, for a session titled “From Passion to Exit: Is Your Pet Business Ready to Sell?” The session follows the journey from passionate pet care business owner to prepared seller, covering the economics of selling, how owners can understand what their business is actually worth, and why sale readiness matters no matter where an owner is in that journey.
Registration is open at https://us06web.zoom.us/webinar/register/2217919085785/WN_3wOgi6lzSYOxcQqaWFBCjQ.
Looking Ahead
This partnership reflects Kennel Connection’s ongoing commitment to supporting pet care professionals well beyond day-to-day operations. As the industry consolidates and more owners begin thinking about succession and exit, Kennel Connection will continue building an ecosystem of partners and resources that help facilities operate smarter, grow stronger, and protect the value of what they have built. Cantara joins a growing roster of partners selected under the same standard: real value to the facility owner, not a revenue stream for Kennel Connection.
About Kennel Connection
Kennel Connection is a leading provider of innovative software solutions for pet care businesses, offering a comprehensive suite of management tools designed to streamline operations and enhance customer experience. With a focus on empowering pet care professionals, Kennel Connection’s feature rich platform encompasses reservation management, client communication, billing, and reporting, alongside innovative features such as Text-To-Pay, digital contracts, advanced online booking, and integrated credit card processing, all aimed at driving efficiency and organization in day-to-day operations. Kennel Connection leverages cutting edge technology to deliver tailored solutions that cater to the unique needs of pet care providers nationwide.
For more information about Kennel Connection, visit www.kennelconnection.com
About Cantara Pet Advisors
Cantara Pet Advisors is a boutique advisory firm providing sale readiness consulting and business sale advisory exclusively to pet resort owners. Founded by Craig Pollack, a former multi facility operator, co-founder of a private equity backed pet care aggregator, and advisor to buy-side private equity groups, Cantara helps owners prepare, position, and sell with a focus on net proceeds rather than headline price.
For more information about Cantara, visit www.cantarapet.com
For more information about 100GROUP, visit www.100GROUP.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20261013151693/en/
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